Each shooting for Sloft Magazine should be seen as a "reportage" on the discovery of a flat. The goal: that each reader, whether an initiate or an amateur, understands the place, both in terms of its architecture and the decorative spirit of its inhabitants. All the spaces (bedrooms, bathrooms, WC, etc.) have an interest in the narrative.

Tech specs

• Photo formats: ⅔ or 3/2
• Images in CMYK
• HORIZONTAL and VERTICAL wide shots, to allow a global reading of the volumes.
• 2 HORIZONTAL wide shots / MASTER shots allowing two double pages per photo report
• MANDATORY : a PORTRAIT of the inhabitant(s) of the premises, in a natural and relaxed spirit. + one or two lifestyle photos of them in the premises, if useful. Portrait in portrait AND landscape format

One or two "artistic" photos, purely graphic, to create breath in a subject. Original ideas welcome!

• Close-ups or narrower shots to highlight a detail. Be careful not to multiply "architectural pleasure" type photos which focus on the play of materials/details to the detriment of the overall understanding.
• A few exterior views: street, neighborhood, stairwell, landing, view from the windows, the terrace... to contextualize and open up.
• A few close-ups of materials and textures to allow for layout effects in keeping with the subject.

IMPORTANT 1: highlight optimizations / good ideas.  E.g. a bathroom cabinet - laundry room with machines under the sink: open/close photo to see the concealment/optimization work.

Links to previous photo shoots for inspiration

Digital publications

https://www.sloft-magazine.com/le-magazine/visite-guidee/les-70s-revisitees-dans-46-m²-a-paris/

https://www.sloft-magazine.com/le-magazine/visite-guidee/le-duplex-vegetal-dalexis-tricoire-60-m²-a-paris/

https://www.sloft-magazine.com/le-magazine/visite-guidee/douceur-de-vivre-teintee-dexotisme-dans-28-m²-parisiens/

https://www.sloft-magazine.com/le-magazine/visite-guidee/a-bordeaux-mauricette-prend-ses-aises-sur-70-m²/

Printed edition publications

https://www.sloft-magazine.com/wp-content/uploads/2017/05/SE04-PARADIS-BLANC.pdf