Each shooting for Sloft Magazine should be seen as a "reportage" on the discovery of a flat. The goal: that each reader, whether an initiate or an amateur, understands the place, both in terms of its architecture and the decorative spirit of its inhabitants. All the spaces (bedrooms, bathrooms, WC, etc.) have an interest in the narrative.
Tech specs
IMPORTANT 1: highlight optimisations / good ideas. E.g. a bathroom cabinet - laundry room with machines under the sink: open/close photo to see the concealment/optimisation work.
IMPORTANT 2: take a portrait of the inhabitant(s) of the premises, in a natural and relaxed spirit. + one or two atmospheric photos, if useful. portrait in portrait AND landscape format
One or two "artistic" photos, purely graphic, to create breath in a subject. Original ideas welcome!
Digital promo content: Two video travels in the street near the flat + a short sequence of a detail: sliding door, hidden cupboards, etc. The goal: to make instagram reels and cool video promo assets
Digital publications
https://www.sloft-magazine.com/le-magazine/visite-guidee/les-70s-revisitees-dans-46-m²-a-paris/
https://www.sloft-magazine.com/le-magazine/visite-guidee/le-duplex-vegetal-dalexis-tricoire-60-m²-a-paris/
https://www.sloft-magazine.com/le-magazine/visite-guidee/douceur-de-vivre-teintee-dexotisme-dans-28-m²-parisiens/
https://www.sloft-magazine.com/le-magazine/visite-guidee/a-bordeaux-mauricette-prend-ses-aises-sur-70-m²/
Printed edition publications
https://www.sloft-magazine.com/wp-content/uploads/2017/05/SE04-PARADIS-BLANC.pdf