Sloft Magazine, the urban architecture and design media of the new generation:

A new generation of professionals: architects, designers, and decorators, on the lookout and seeking visibility.

A new generation of individuals: passionate or actively searching for information, inspiration, or references for their personal and professional projects.

At Sloft we have a conviction: architecture, and particularly interior architecture, can change lives.

But often seen as a matter for specialists, or only concerning the very wealthy patrons, architecture leaves the general public aside, who often only hears about it through controversies: "pharaonic projects" "aesthetic disputes" "ecological waste" "dysfunctional facilities"... It was time to reconcile the general public with architcture.

Sloft, a unique editorial positioning that speaks to the widest audience, inspiring compact urban interiors:

⇒ Accessibility values "If one can do less, one can do more"

⇒ Innovation values "Solutions arise from constraints"

⇒ Sobriety values "Compactness is inherently virtuous in terms of consumption"

Sloft, an editorial approach centered around two cardinal values: aesthetics and simplicity.

⇒ An artistic direction conceived as an intangible design object

⇒ A significant emphasis on images, the best medium for readers to project themselves

⇒ Precise and accessible decryption for the widest audience, avoiding formulas and jargon reserved for specialized magazines.

An editorial that unfolds on two channels:

1. The digital Editorial

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2. The printed editorial: Sloft Edition